I've sat on both sides of the table: the one who spends the budget and the one who signs it off.
014 years in the UAE. Hospitality, F&B, fashion, luxury, automotive, real estate & construction across the MENA region.
02Agency background. 5 years as a PR Manager at the global advertising agency BBDO Worldwide, working with 11 global brands.
03Marketing for new businesses. I've led marketing for business launches from zero and built in-house marketing teams of up to 20 people.
04Operations experience. Beyond marketing campaigns, I track what matters to the owner: costs, cost per client, revenue and return on every dirham spent.
05Now: fractional marketing lead. I join your business as a part-time head of marketing and stay in touch whenever you need me: I own the strategy, lead the team and answer for results. You get senior leadership without a full-time C-level salary.